Saturday, April 4, 2020

Pinoy California brings Fil-Am community together online as California state goes on lockdown

Filipino innovation “Pinoy California” mobile application went live today, April 1, 2020, with features that address the needs of communities in the face of the recent California statewide lockdown to prevent the spread of coronavirus disease 2019 (COVID-19).

Pinoy California, a community initiative of Obra Incorporated and founded by South Korea-based social entrepreneur Nash Ang, was previously a website-based ordering platform. The group put up the mobile app version to continue supporting Asian-American small-scale business owners while servicing communities in need of food and grocery items deliveries.

The Pinoy California Android and iOS platform mobile app can locate nearby Asian stores and restaurants where users can order goods to be delivered directly to their homes.

The geo-located chat feature allows neighbors to socialize without physically meeting, in what the group refers to as “a social distancing solution to help prevent the spread of COVID-19 while letting stores continue operation.”

Pinoy California’s dashboard also allows business owners to manage their store, to create offers, delivery options, and organize online events.

“With social distancing tightening, we support Asian-American Business Owners by providing them Pinoy California mobile platform to keep their small-scale businesses running. Please take care of yourself. We’re all in this together, for the love of the Fi-Am community in America,” the Pinoy California site declares as its mission.


The Pinoy California mobile app allows people in the lockdown to have stores and restaurants directly deliver to their homes.

Among the Pinoy California features for public app users:


Locate Asian Stores Nearby
Send and receive messages regarding your order the easiest way. Directly inquire with the business owner what are the available delivery methods.

Chat with your Neighbors
Opening the Android or iOS app will show you the restaurants and establishments nearby where you can order Filipino goods and things Asian.

Communicate with Business Owners
You can turn isolation into inspiration by chatting with your Friends making sure you continue to live well even under lockdown.

Attend “Online” Events
Participate in the events, promos, and offers organized by your favorite stores even without needing to physically show up.

How Pinoy California helps Asian-American business owners:


Track Your Business Growth
The dashboard gives you an overview to better understand your customers. Pinoy California’s analytical data provides valuable insights to better track the progress of your business.

Chat with Customers
Send and receive messages from your customers to cater to their needs through the web-based dashboard.

Push Offers & Promos on Mobile
Business owners can create offers, promos, organize events and update their inventory. Nearby users will be notified on their mobile phone through Push Notifications that may lead them to order from your store.

Increase your Visibility
The dashboard gives you an overview to better understand your customers. Pinoy California’s analytical data provides valuable insights to better track the progress of your business.

The Pinoy California mobile app is now available on Google playstore.


SEND CHEERS to the team behind the Pinoy California app for bringing Filipinos together at this time of global health crisis.

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